He educates his fans online with his hair expertise and meets his clients personally in Dubai. After many years of being in the field of Hairstyling, he identified the most common hair dilemmas that the majority of people deal with every single day. That's when he decided to film, share hair ideas, styles and then later on came up with hair products to resolve hair issues. He aimed for the right hair products and made sure that the ingredients are of high quality and risk free.
He also provides grooming services in Dubai occasionally to his social media influencers, celebrities and vip clients by booking appointment in advance.